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Data Mining and Elder Care Marketing
Data Mining Data mining has exploded in the last few years, capturing the attention of marketing professionals. Data mining can be described as the process of analyzing and summarizing your data...
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Elder Care Marketing With YouTube
Elder Care Marketingand YouTube You may have seen certain webinars and videos on YouTube that center on senior living and elder care marketing. There is a good reason for this. YouTube is not just a...
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Testimonials and Elder Care Marketing
Testimonials andElder Care Marketing Have you considered the power of client testimonials? They can be a very influential tool and an important factor in decision-making. When it comes to marketing to...
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Chicago Elder Care Marketer Practices What She Preaches
Marla LevieFocus on Aging The foundation of Focus on Aging is to understand that elder care marketing is all about relationships. We work with our clients to connect people and strengthen contacts:...
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Marketing to Geriatric Care Managers
Geriatric Care Managers (GCM) represent an important source of primary referrals for your elder care business. A care manager is responsible for linking clients to specific elder care providers and...
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Using Facebook for Senior Living Marketing
Facebook & SeniorLiving Marketing It’s a common misconception that the elderly don’t like technology. In fact, many seniors readily embrace electronics. Not only does it help keep their minds...
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The Music Man’s Advice About Marketing to Seniors: You Gotta Know the Territory?
Music ManElder Care Marketing Marketing to seniors has to include a level of empathy. Take, for example, American senior citizens looking forward to their 73rd birthday this year. They have a lifetime...
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So, Now You Are In Charge of Your Elder Care Business….
Your Elder Care Business Over the years, we have met many elder care providers in the Chicagoland area who didn’t originally plan to enter the aging industry or be an elder care marketer. Many of our...
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How Can Focus on Aging Help Your Business Grow?
Focus on AgingElder Care Marketers If your business involves elder care marketing, are you concerned about increasing your sales and expanding your census? Focus On Aging can help you accomplish this...
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Elder Care Marketer Outlines 5 Components of a STEEP Analysis
STEEP Analysis andYour Elder Care Business We recently posted a blog regarding the great value in using a SWOT analysis for your elder care business. Another valuable assessment tool is a STEEP...
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Canasta as an Elder Care Marketing Tool
Marketing to Senior Centers When I was a young girl, I used to love to play board and card games. While my children were growing up, I enjoyed playing games and puzzles with them. Unfortunately, as...
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What is the Best way to Market to Senior Citizens?
Many in the senior marketing industry are asking what method is the best way to reach the senior market today. Should they launch a direct mail campaign, concentrate on focused events, advertise...
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Who’s Most Likely To Click Your Facebook Ad? Seniors and the 50+!
In a recent blog post I spoke about the best practices for marketing to senior citizens. In that post, I focused on direct mailing, which is an important tool in the toolbox for elder care marketing....
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Focus on Aging Receives Best of Glenview Business Award for the Third...
Focus on Aging Best Glenview Business in 2012 I am pleased and honored to announce that Focus on Aging has once again received the 2012 Best of Glenview Award in the Marketing Services category by the...
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Is Aging a Thing of the Past?
Thanks to my friends at The Selfhelp Home for sharing this post from their “Selfhelp Snippets”. The Selfhelp Home is an active and engaging not-for-profit senior living community designed to...
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Data Mining and Elder Care Marketing
Data Mining Data mining has exploded in the last few years, capturing the attention of marketing professionals. Data mining can be described as the process of analyzing and summarizing your data...
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